Why Optimise for Mobile?

Adaptive responsive, Mobilised, Device Capable...

These are all words that mean your website is able to be viewed, happily, on a potential customers mobile device. So, what's the attraction? Well, we are not using them to make calls anymore, are we?

On the 10th of March 1876, Alexander Graham Bell invented a device that would allow us to speak in real time to a loved one or a person from across the globe.  Little did he know, that the "not so" humble beginnings of this device would lead to the worldwide revolution and eventually lack of use of his intended design.

Yes, the good old phone call is rapidly heading towards extinction.

We just don’t seem to make phone calls on them anymore.  Instead, our mobile devices are used for emails, texting, video call, surfing, consumerism and playing games.  Uh huh, games! (I imagine that trying to play Tetris on a phone from 1876 would be stacking actual bricks on top of it.)

So where are we at now? Well, to answer that question we need stats, and Deloitte have thankfully done all the leg work for us.  They have put together this fantastic report that shows us what we are doing with our phones, and when we are doing it.

Looking at our daily device use, can tell us more about the need to “mobilise.”

Let’s start the day at 0700 (some of you are sleeping in ay?). The stats show us that with five minutes of waking up, 32% of us reach for our phones.  No, that’s not to turn off that annoying alarm.  It’s to “check” them for news, weather and the obligatory social media check.

By 0705 the first thing 29% of us do is check our text messages. Surely nothing is so urgent that it needs dealing with before the brushing of the teeth occurs to remove the morning dragon breath?
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At 0800 we are off and using public transport, where a whopping...

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